Paid Marketing Foundations on multiple platforms with certification from International Institute of Digital Marketing
Paid Marketing Master
What you’ll learn
- SEO & SEM.
- Digital Marketing.
- How to use Google Ads.
- Facebook Advertisement.
- LinkedIn Advertisement.
- Google Advertisement.
- A/B testing.
Course Content
- WEEK 0 – INTRODUCTION –> 6 lectures • 29min.
- WEEK 1 – Paid Marketing Master
- WEEK 2 – Paid Marketing Master
- WEEK 3 – Paid Marketing Master
- WEEK 4 – Paid Marketing Master
Requirements
Paid Marketing Master
How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.
Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics, and more – this is turbo-charged marketing practice with pinpoint precision.
This course consists of;
- 13 Lecture Videos
- 2 Downloadable Resources
- Lecture Descriptions 1 – 13
- IIDM
- A total of 13 Lectures
- 12 Assignments to be submitted to IIDM
- 5 Quizzes
- 13 External Resources
- Create and schedule 3 Social Media graphics per week using Canva Pro and Heropost.
- Create a Facebook and LinkedIn Ad
- Get to know A/B testing
DURATION: Please note, this course is designed as a 1 month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.
Learning Goals
- What is SEO & SEM and how to use them effectively to increase the reach of your brand.
- How to use Google Ads, understand them, and utilize them to their full effectiveness.
- What display ads are, how to make them, and how to use them most effectively
IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.
Contact us here: support@iidm.world