Learn entrepreneurship basics to start your own business.
If your child is curious how business works, this marketing course is what they need to get solid business foundations.
What you’ll learn
- Value-based marketing and how to build a value offer customers want to pay for..
- Core marketing concepts and how they work in business, such as needs and wants, buyer behaviour, pricing approaches, product positioning, and more..
- How to discover business opportunities and use our step-by-step guide to analyse competition and monetise your business ideas..
- The art of selling through key marketing communications, and how they work in supporting selling messages..
Course Content
- Introduction –> 3 lectures • 3min.
- What is Marketing? –> 3 lectures • 24min.
- Understanding Customers –> 3 lectures • 32min.
- Competitors –> 3 lectures • 15min.
- Pricing Approaches –> 3 lectures • 22min.
- Seller Analysis –> 3 lectures • 26min.
- Building Value Offer –> 3 lectures • 25min.
- Marketing Communications –> 3 lectures • 21min.
Requirements
If your child is curious how business works, this marketing course is what they need to get solid business foundations.
I’m Julie and for the past 17 years I’ve been working as a professional marketer, qualified by a Master’s degree, across global companies in Australia. When my first child was born, I started my own business and gathered plenty of experience through setting up the startup and scaling it to a successful online business.
This course is ideal for children from 8 to 16 years old, and adults who want a simple, yet practical introduction to the marketing world. Students will learn key marketing concepts demonstrated through many everyday examples. Moreover, every lecture is followed by a real life example that shows how these concepts are applied in life by a real student who is starting her own business in Australia, following exactly the same process you’ll learn in the course.
Practice tasks give many opportunities to apply the knowledge to practice, so students can work on their own business idea as they progress through the course.
Nurture your child’s entrepreneurial interest and help them get a well-structured understanding of marketing, so they can confidently realise their business ideas.
Thank you and enjoy the course!
Note: The course is intended for purchase by adults who handle the enrolment and supervision of kids learning.