Run effective A/B tests that increase your company’s profitability
By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.
What you’ll learn
- How to run effective A/B tests that increase a website’s profitability. From planning and preparation, through to implementing experiments and understanding the results..
Course Content
- Introduction –> 2 lectures • 2min.
- A/B testing and the optimisation process –> 4 lectures • 5min.
- Measuring success –> 6 lectures • 7min.
- Insight gathering –> 8 lectures • 12min.
- Testing and iteration –> 6 lectures • 9min.
- Before testing –> 14 lectures • 58min.
- During testing –> 8 lectures • 14min.
- After testing –> 5 lectures • 11min.
- Documenting your A/B tests –> 7 lectures • 11min.
Requirements
By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.
A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process – like setting and measuring goals, gathering insights and creating problem statements and hypotheses.
In this course I take you through the entire A/B testing process, incorporating:
- Setting a baseline and goals;
- Gathering insights;
- What the different types of experiment are;
- What you should do before, during and after running an A/B test
- Documenting your experiments.
The course is suitable for both beginners and people with digital marketing experience.
It’s ideal if:
- You want to start running A/B tests but don’t know where to start.
- You already work in marketing and want to expand your knowledge.
- You run a small or medium-sized business and want to increase your sales.