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Learn to A/B test like a professional

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Run effective A/B tests that increase your company’s profitability

By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.

What you’ll learn

  • How to run effective A/B tests that increase a website’s profitability. From planning and preparation, through to implementing experiments and understanding the results..

Course Content

  • Introduction –> 2 lectures • 2min.
  • A/B testing and the optimisation process –> 4 lectures • 5min.
  • Measuring success –> 6 lectures • 7min.
  • Insight gathering –> 8 lectures • 12min.
  • Testing and iteration –> 6 lectures • 9min.
  • Before testing –> 14 lectures • 58min.
  • During testing –> 8 lectures • 14min.
  • After testing –> 5 lectures • 11min.
  • Documenting your A/B tests –> 7 lectures • 11min.

Learn to A/B test like a professional

Requirements

By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.

A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process – like setting and measuring goals, gathering insights and creating problem statements and hypotheses.

In this course I take you through the entire A/B testing process, incorporating:

  • Setting a baseline and goals;
  • Gathering insights;
  • What the different types of experiment are;
  • What you should do before, during and after running an A/B test
  • Documenting your experiments.

The course is suitable for both beginners and people with digital marketing experience.

It’s ideal if:

  • You want to start running A/B tests but don’t know where to start.
  • You already work in marketing and want to expand your knowledge.
  • You run a small or medium-sized business and want to increase your sales.
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