How to create successful influencer marketing campaigns from start to sales
Ready to launch your career in influencer marketing and start incorporating influencer campaigns into your marketing strategy? Then you’re in the right place.
What you’ll learn
- What is influencer marketing?.
- Real-life examples of successful influencer campaigns.
- How to find on-brand and on-budget influencers.
- My expert method for successfully contacting influencers.
- 3 main influencer marketing deal structures.
- How to negotiate pricing (for any budget) with influencers.
- How to prep an influencer for a collaboration.
- What happens after a collaboration goes live?.
- How to fix bad collaborations and next steps.
- Industry lingo: CPM, UTM Links, Briefings, UGC (User Generated Content), and more!.
Course Content
- Introduction –> 1 lecture • 2min.
- What Is Influencer Marketing? –> 2 lectures • 5min.
- How to Find On-Brand Influencers –> 2 lectures • 9min.
- Marketing Lesson: The Rule of One –> 1 lecture • 2min.
- Contacting Influencers –> 4 lectures • 14min.
- Pricing –> 2 lectures • 4min.
- LIVE Collaborations –> 7 lectures • 25min.
- Closing advice ? –> 1 lecture • 1min.
Requirements
Ready to launch your career in influencer marketing and start incorporating influencer campaigns into your marketing strategy? Then you’re in the right place.
This online bootcamp will teach you how to successfully work with influencers step-by-step, from how to find on-brand and on-budget influencers to how to brief them and launch influencer marketing campaigns with measurable results.
Taught by an industry expert, Emily Claire Hughes, this no-frills bootcamp draws on Emily’s experience running micro to mega influencer marketing campaigns for international fashion, lifestyle, and education brands in the US, UK, and Europe. Learn her proven communication channels, tips for better response rates, and how you can save campaigns that don’t go as planned.
In this hands-on course, you’ll learn industry tips and tricks, what keywords and lingo you need to know, and what tools you can use to streamline your process and scale your success. We’ll start with the basics and then progress to getting your own campaigns up and running, all in the span of 90 easy-to-follow minutes.
Whether you’re just starting out in marketing or looking to upskill your existing marketing knowledge, you’ll learn valuable influencer marketing skills in this online course loaded with industry knowledge and real-life examples.
Ready to dive in?