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How to Market an Online Brand

How to Solve Your Most Pressing Marketing Problems (Session #3 of 52)

Most people getting started in their online business have great ideas, products and services.   And because they’re passionate about it, they know how to sell it.
But getting in front of the right people can be a mystery.
There are several defaults:  SEO, Social Media and Paid Advertising.  If you’ve not done so already, you’ve probably undertaken courses. coaches and training that will teach you how to do one or all of these things.

What you’ll learn

Course Content

Requirements

Most people getting started in their online business have great ideas, products and services.   And because they’re passionate about it, they know how to sell it.

But getting in front of the right people can be a mystery.

There are several defaults:  SEO, Social Media and Paid Advertising.  If you’ve not done so already, you’ve probably undertaken courses. coaches and training that will teach you how to do one or all of these things.

Charlatans and gurus abound.  Most though don’t teach you how you should be framing the questions.  Before you go look for help, you need to know what questions to ask and what problems to solve.

This course will show you how to interrogate your own business before you invest a princely sum in marketing courses and software.   We will discuss four different areas that you’ll want to use to evaluate your marketing and whether or not you’ve got the right foundation.

1) Does your offering have something unique
2) Do you give your customer an opportunity to buy from you more than once
3) Do you partner with others
4) Are you in contact with your buyers

Applying these to your business is crucial to deciding which way you’ll go next in marketing your business.

And that’s what we’ll discuss in this course.