Learn everything about the latest Google Search Ads & Master getting the best returns from Google Ads.
Google Ads is one of the most used advertising platforms. It has provided success to a number of businesses. Learning how to create ads in the right manner differentiates between a successful and a failed campaign.
What you’ll learn
- Google Ads.
- Search Ads.
- SEM.
- Search Engine Marketing.
Course Content
- Introduction –> 4 lectures • 21min.
- Setting up Conversion Tracking –> 5 lectures • 41min.
- Google Search Ads –> 6 lectures • 33min.
- Keywords in the Search Ads –> 6 lectures • 31min.
- Final Ad & Ad Extensions –> 2 lectures • 22min.
- Conclusion –> 1 lecture • 5min.
Requirements
Google Ads is one of the most used advertising platforms. It has provided success to a number of businesses. Learning how to create ads in the right manner differentiates between a successful and a failed campaign.
In this course we ensure you learn everything about Google Search Ads and how to get the most out of it. This course is not only about the keywords and other stuff but it encompasses much more than that. It demonstrates the right path with which you can create a perfect performing ad.,
In this course we will also cover a lot of external tools that will help your ads perform better.
About Google Ads
Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits.
Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. As a result, your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.
This way, you reach your target audience when it makes sense for them to come across your ad.
Note: Ads from the platform can span across other channels, too, including YouTube, Blogger, and Google Display Network.
Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.