Learn Advanced Digital Persuasion Techniques, Copywriting, 34 Mental Triggers, 93 Headlines, and Objection Breaking
It’s almost impossible to sell on the internet without knowing Copywriting, Neuromarketing and Mental Triggers. Professionals in Digital Media, Paid Traffic, Social Networks, Inbound Marketing, E-mail Marketing, Content and Entrepreneurs who do not master these techniques are missing countless opportunities to Sell More in their E-commerce’s and Sites.
Copy professionals are being requested by companies constantly, as there are many opportunities and few qualified professionals. Take advantage of this market “gap” to increase your salary or enter a high-growth area!
Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBAs and Extension courses), in addition to working for more than 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo , Technos, Tim, Fisk, Oi, Megamatte, Domino’s Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Labet Laboratory, CPAD Editor and DiRoma Hotels.
He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a Degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).
With him you will learn in this course:
What you’ll learn
- The 9 Pillars of Digital Persuasion.
- Consumer Behavior Flow.
- The human mind.
- The Mental Decision Process.
- 5 Main Human Motivators.
- Discover the top 11 Neurotransmitters and how they influence your consumers’ purchasing decisions.
- Know what Neuromarketing is and how it applies to companies.
- Audience Pains + Worksheet to Define Your Audience Pains.
- Know what is Copywriting.
- 34 Mental Triggers.
- Spreadsheet with 93 “Killer” Headlines to use in Emails, Advertisements, Posts on Social Networks, Blogs, Etc..
- 14 classic customer objections and how to “kill” those objections and increase sales.
- 11 Persuasion Techniques.
- Copy Structure to follow on your Landing Pages, Website, Emails, etc..
- Real Application of Techniques on a Landing Page.
- Tool to Analyze Copy Results on a Landing Page.
Course Content
- The 9 Pillars of Digital Persuasion –> 1 lecture • 5min.
- The Mind and Human Behavior –> 4 lectures • 1hr 5min.
- Neurotransmitters –> 1 lecture • 22min.
- Know what Neuromarketing is –> 1 lecture • 6min.
- Public pain –> 1 lecture • 25min.
- Copywriting –> 1 lecture • 3min.
- 34 Mental Triggers –> 36 lectures • 2hr 6min.
- 93 Headlines –> 1 lecture • 6min.
- Breaking Objections –> 2 lectures • 41min.
- Persuasion Techniques –> 11 lectures • 30min.
- Copy Structure –> 1 lecture • 5min.
- Actual Application –> 1 lecture • 8min.
- Results Analysis + Class Slides –> 1 lecture • 4min.
Requirements
It’s almost impossible to sell on the internet without knowing Copywriting, Neuromarketing and Mental Triggers. Professionals in Digital Media, Paid Traffic, Social Networks, Inbound Marketing, E-mail Marketing, Content and Entrepreneurs who do not master these techniques are missing countless opportunities to Sell More in their E-commerce’s and Sites.
Copy professionals are being requested by companies constantly, as there are many opportunities and few qualified professionals. Take advantage of this market “gap” to increase your salary or enter a high-growth area!
Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBAs and Extension courses), in addition to working for more than 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo , Technos, Tim, Fisk, Oi, Megamatte, Domino’s Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Labet Laboratory, CPAD Editor and DiRoma Hotels.
He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a Degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).
With him you will learn in this course:
– The 9 Pillars of Digital Persuasion
– Consumer Behavior Flow
– The mind
– The Mental Decision Process
– 5 Main Motivators
– Discover the top 11 Neurotransmitters and how they influence your consumers’ purchasing decisions
– Know what is Neuromarketing and application for companies
– Audience Pains + Worksheet to Define Your Audience Pains
– Know what is Copywriting
– 34 Mental Triggers
– Spreadsheet with 93 “Killer” Headlines to use in E-mails, Announcements, Posts in Social Networks, Blogs, Etc
– 14 classic customer objections and how to “kill” those objections and increase sales
– 11 Persuasion Techniques
– Copy Structure to follow on your Landing Pages, Website, Emails, etc.
– Application of Techniques in a Landing Page
– Tool to Analyze Copy Results on a Landing Page