In just hours, master the basic concepts of marketing writing
Get a jump start in marketing writing by mastering its fundamental concepts.
Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics.
What you’ll learn
- Through hands-on practice, know how to turn words into money.
- Analyze any persuasion challenge so as to identify the factors that will move readers to action.
- Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones.
- Differentiate an offering from the competition.
- Capture a reader’s attention, explain what’s on offer and clinch the deal.
- Gain confidence from a start-to-finish overview of effective copywriting.
Course Content
- Introduction –> 1 lecture • 3min.
- Part I. The What and the So What –> 3 lectures • 25min.
- Part II. Capture Attention –> 2 lectures • 23min.
- Part III. Differentiate and Dramatize –> 3 lectures • 26min.
- Part IV. Credibility and Proof –> 3 lectures • 27min.
- Part V. Offers –> 3 lectures • 25min.
- Part VI. Putting It All Together –> 3 lectures • 31min.
- Conclusion –> 2 lectures • 1min.
Requirements
Get a jump start in marketing writing by mastering its fundamental concepts.
Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics.
Whether you enjoy working with words or see marketing as an unavoidable part of survival for your business or your job, the basic concepts of copywriting show how to get started writing an effective promotional piece and how to finish it with all the elements it needs.
Through this concise, practical course, you master copywriting’s fundamental principles, including features versus benefits, headlines and leads, dramatization of differences, credibility builders, social proof, offers and tone.
Unlike other online courses, this one gives you three real-life writing assignments and the opportunity to compare what you wrote with others’ efforts. Commentary afterwards points out the must-do’s on these assignments and many fine points to keep in mind. Seven other exercises and more than 80 visual and/or verbal examples keep the lessons lively and interactive.
Your instructor is veteran copywriter Marcia Yudkin, author of three books and four ebooks on copywriting. She has mentored dozens of aspiring freelancers and business owners in marketing writing.
No prior knowledge of copywriting is needed for the course. In just hours you’ll have a basic knowledge of the topic and valuable practice in applying its basic concepts.