Advanced B2B Marketing & B2B Lead Generation 2022 | MBA

B2B Product Marketing Marketing Plan & Business Development Course for High Performance Marketing | MBA Instructor

Learn how to…

What you’ll learn

• B2B Marketing.
• B2B Lead Generation.
• Business Development.
• Account Based Marketing.

Course Content

• B2B Marketing –> 31 lectures • 3hr 40min.

Requirements

• Experience in B2B marketing.

Learn how to…

• Put together a comprehensive B2B campaign to acquire new customers through lead generation
• Acquire customers using account based marketing & outbound demand + lead generation techniques
• Fix common B2B sales lead pipeline issues
• Develop a comprehensive execution calendar for B2B marketing assets
• Understand what to focus on based on your size and stage
• Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics
• Outbound Facebook & LinkedIn advertising
• Cold email with real examples
• Automated cold emails and LinkedIn outreach for business development & B2B sales
• B2B marketing & B2B lead generation hacks such as paying people for meetings
• Diagnosing lead generation & pipeline issues with tactical and strategic fixes
• How to develop a B2B marketing homepage using a certain formula
• B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step
• Detailed competitive analysis with tactical details
• B2B branding considerations for large-scale growth
• Writing case studies, step-by-step
• Marketing to each stage of the funnel
• Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

• 2022 approaches to B2B marketing & B2B lead generation
• Putting together a modern B2B (business-to-business) marketing plan & marketing strategy
• B2B product marketing & product management for product marketing managers
• Business development for startups & enterprise
• Performance marketing, demand generation, outbound marketing & account based marketing
• Cold email tactics and automation
• MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?

• Product marketing manager
• Demand generation manager
• Business development manager
• Entrepreneur
• Marketing manager
• Marketing agency
• Marketing consultant