Advanced B2B Marketing & B2B Lead Generation 2022

B2B Product Marketing Marketing Plan & Business Development Course for High Performance Marketing | MBA Instructor

Learn how to…

What you’ll learn

B2B Marketing.
B2B Lead Generation.
Business Development.
Account Based Marketing.

Course Content

B2B Marketing –> 31 lectures • 3hr 40min.

Requirements

Experience in B2B marketing.

Learn how to…

Put together a comprehensive B2B campaign to acquire new customers through lead generation
Acquire customers using account based marketing & outbound demand + lead generation techniques
Fix common B2B sales lead pipeline issues
Develop a comprehensive execution calendar for B2B marketing assets
Understand what to focus on based on your size and stage
Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics
Outbound Facebook & LinkedIn advertising
Cold email with real examples
Automated cold emails and LinkedIn outreach for business development & B2B sales
B2B marketing & B2B lead generation hacks such as paying people for meetings
Diagnosing lead generation & pipeline issues with tactical and strategic fixes
How to develop a B2B marketing homepage using a certain formula
B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step
Detailed competitive analysis with tactical details
B2B branding considerations for large-scale growth
Writing case studies, step-by-step
Marketing to each stage of the funnel
Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

2022 approaches to B2B marketing & B2B lead generation
Putting together a modern B2B (business-to-business) marketing plan & marketing strategy
B2B product marketing & product management for product marketing managers
Business development for startups & enterprise
Performance marketing, demand generation, outbound marketing & account based marketing
Cold email tactics and automation
MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?